← Back to work AJAX Systems 3D product solution campaign

AJAX Systems · Security + fire safety · social campaign

A multi-scenario 3D campaign that shows what the products solve.

Instead of a single generic product video, the campaign was built around four real-life solution contexts: hotel kitchen fire safety, apartment anti-theft, villa interior fire safety, and villa exterior protection.

ProjectProduct solution campaign
FormatSquare reels + social cuts
EnvironmentsKitchen · Apartment · Villa
Assets47 renders + 4 local MP4 videos

Campaign scenarios

Each video answers one customer question: where does this product protect me?

The four campaign videos play directly inside the browser as optimized local MP4 files. Each starts only when the viewer presses Play, inside the same frame, with timeline, sound, and fullscreen controls available.

01

Hotel / factory kitchen

Hotel kitchen fire safety

A commercial kitchen contains heat, smoke, cooking equipment, and fast-moving staff. The scenario shows how a fire-safety product can be explained inside a real risk zone.

Fire safetyHotel kitchenProduct solution
Square MP4 loop 01
02

Residential apartment

Apartment anti-theft solution

The animation turns a home intrusion risk into a clear story: where the threat appears, where the device is placed, and how the alert logic is understood by the viewer.

Anti-theftSmart homeScenario animation
Wide MP4 loop 02
03

Villa interior

Villa interior fire safety

A square social video built around a villa interior, showing the fire-safety message in a premium residential environment instead of a generic product shot.

Fire safetyVillaSquare reels
Square MP4 loop 03
04

Villa exterior

Villa exterior anti-theft protection

The exterior scene explains how perimeter protection works before an intruder reaches the home, making the security value easy to understand visually.

PerimeterOutdoor securityVilla
Wide MP4 loop 04

Product modeling

The campaign includes product-level 3D assets, not locations only.

The device renders help show that the campaign was built from product modeling, placement logic, and scenario animation together.

Render library

Each scenario has its own location, mood, risk moment, and product placement.

01

Hotel kitchen fire-safety renders

Kitchen environment views, product close-ups, smoke/fire moments, and commercial-kitchen context.

02

Apartment anti-theft renders

Interior apartment shots with device placement, intruder movement, alert moments, and smart-home context.

03

Villa interior fire-safety renders

Square views created for social media use, showing product placement and fire-safety storytelling inside the villa.

04

Villa exterior anti-theft renders

Outdoor perimeter views, gate/entrance moments, and exterior intrusion scenario frames.

01

Turns features into situations

The viewer understands the value because the product appears inside the problem it solves.

02

Reusable by distributors

Each clip can support sales teams, social posts, product pages, distributor explainers, or launch campaigns.

03

Built around real environments

The locations make technical products feel useful and connected to daily risks.

04

Scales to a full campaign

The same structure can expand to more products, markets, languages, and ad formats.

Build a campaign like this

If your product solves more than one problem, turn every use case into a clear visual scenario.

Start a solution campaign